Posted Thursday, 14 October 2010 by Ryan Foster
Video and Motion Graphics Showreel
Video delivers better customer engagement and increases conversion rates
Here are a few facts and figures that demonstrate how video content can have a dramatic effect on your conversion rates in eCommerce:
Internet Retailer reports that visitors who view product videos are 85% more likely to buy than visitors who do not, based on OnlineGolf.com results. (Internet Retailer, April 2010)
Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. (Comscore, August 2010)
Zappos reports a 6% to 30% increases in sales for products with video. (ReelSEO, December 2009)
Ebags report 138% higher conversion rates on product detail pages when a customer clicks on the video.
According to Internet Retailer, Shoeline.com saw a 44% increase in online sales conversions by using videos to showcase their products. “With such positive results on our existing videos, the goal right now is to add video to as many of our products as possible,” says Frank Malsbenden, VP and GM of Vision Retailing Inc., the parent company of Shoeline.com. (Internet Retailer, January 2009)
Not just eCommerce
But you don't have to limit video to eCommerce... you can use it to increase conversions on your web app or marketing campaign:
Why not create a product tour video for your web app to help explain the product and drive sign-ups? Take a look at these examples produced by SquareSpace and Shopify
SquareSpace product tour
Shopify: Do what you do best
And Geomoto used video in their SEO landing pages and this page saw a 7.0% conversion rate compared to a 3.9% conversion rate for the page that used a static image
So now you can see the benefits, start planning how you can integrate video content into your web shop, web application or e-marketing campaign.
Sources:
Get Elastic
Invodo
ABTests.com
RyanFosterDesign create web sites + web applications for companies big and small in the UK, USA and Australia. Email us, post a comment using the form below or view some examples of our work.
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